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The Kardashians, The Kardashians and the brain, brain, brain, brain

January 25, 2011



Khloe: Gee, Kim. What are we going to do tonight? The Kim: The same thing we do every night, Khloe. Try to take over the world.

This month seems to be the take over of the Kardashian sisters, first with the silly bandz and now “The Kollection” is set to launch in 400 Sears stores around the country.  This collection will be produced by Australian designer Bruno Schiavi’s  Jupi Corp (pictured above) and will feature “about 40 apparel pieces, 20 lingerie styles, 60 jewelry items, 30 handbags and wallets, 25 hats and gloves and 12 shoe choices that reflect the divergent fashion tastes of Kim, Kourtney and Khloe, which Schiavi described as leaning toward glamorous, bohemian and rocker, respectively.”


According to John Goodman, Executive Vice President of Apparel and Home for Sears Holdings, hopes that this collaboration “bring[s] in a new contemporary customer.”


Kim thinks that this Sears partnership will “cater to our fans and to make sure that everyone can have access to the Kardashian Kollection.”  After all, you are not someone until you own something Kardashian.

Khloe included that “Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices,” adding, “and whatever Sears sells.”


Will you be standing in line for a Kardashian Kollection handbag?



Information provided by: WWD

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